“Employer Branding – wissenschaftliche Fundierung innerhalb der klassischen Markenführung & Transfer auf den Arbeitsmarkt“

9:00 AM - 9:45 AM | 11/08/2023 - Online Konferenz - TALENTpro Online Konferenz - November 2023

Der Vortrag behandelt die Entwicklung des Employer Branding (EB) aus wissenschaftlicher
Perspektive. Ursprünge des EB liegen in der klassischen Markenführung. Der Schwerpunkt liegt auf
der Darstellung der identitätsbasierten Markenführung. Hierbei werden die Konstrukte
Markenidentität, Markenpositionierung und Markenimage modellhaft erläutert. Im letzten Teil folgt
dann der Transfer auf den Arbeitsmarkt, wobei gezeigt wird, wie mittels einer gelungenen Employer
Value Proposition (EVP) ein attraktives Arbeitgebermarkenimage entstehen kann.

Frequently asked questions

Everything you need to know about dates, tickets, travel and the programme of the TALENTpro Expofestival at a glance. Your question is not here? Feel free to get in touch.

TALENTpro 2027 takes place on 9 and 10 June 2027 at the MTC world of fashion (Lilienthalallee) in Munich. Two days of recruiting, employer branding and networking in the heart of Munich.

TALENTpro is the #1 event for recruiting and employer branding in the German-speaking market. As an expofestival it brings together three worlds: a trade fair with exhibitors and solutions, a high-quality stage programme with experts, and plenty of room to network.

TALENTpro is made for everyone who attracts and hires talent for their organisation: recruiters, talent acquisition managers, HR leaders, employer branding and recruitment marketing teams, and active sourcers. Whether corporate, mid-sized or start-up, you will find ideas, tools and contacts here.

You can book your TALENTpro 2027 ticket directly online on our ticket page, where you will find all current prices and categories. It is best to secure your ticket early, as the popular allocations sell out quickly.

Doors open at 9:00 am. Use the time to explore the venue or connect with the first attendees. The programme itself starts promptly at 9:20 am.

Two hands-on days await you: talks from leading recruiting and employer branding experts on several stages, interactive formats and meetups for networking, and a trade fair with exhibitors, tools and services for talent acquisition. We publish the full programme on the website on an ongoing basis.

Would you like to present your brand, products or employer branding at TALENTpro? As an exhibitor or partner you reach exactly the recruiting and HR audience you are looking for. Use the “Become an exhibitor” section to send us your enquiry and we will get back to you with all the details.

The venue, MTC world of fashion, is located on Lilienthalallee in the north of Munich and is easy to reach by public transport and by car. For parking, use the neighbouring Motorworld München car parks right next door. You will find the detailed route description on our “Daten & Fakten” page.

paper plane

Newsletter

Get the latest news surrounding the TALENTpro Expofestival delivered straight to your inbox

By clicking the "Subscribe" button, you confirm that you have read and accept the Terms and Conditions and Data Protection Regulations.

paper plane

Find your dream HR job.