Gen Z im Fokus: Innovative Strategien für erfolgreiches Azubimarketing

1:05 PM - 1:35 PM | 06/18/2026 - Innovation Stage - TALENTpro Expofestival 17. & 18. Juni 2026

Wie können Unternehmen die Gen Z wirklich erreichen? Knowunity, Europas größte soziale Lernpplattform für Schüler:innen, unterstützt bereits viele große Arbeitgeber in Deutschland dabei, junge Talente gezielt über die Plattform anzusprechen. In diesem Workshop teilen wir unsere Erfahrungen, zeigen wie moderne Kanäle und Inhalte im Employer Branding erfolgreich eingesetzt werden können und stellen innovative Ansätze vor, mit denen Ausbildungsmarketing die GenZ tatsächlich erreicht und begeistert.

Anna Krebs

VP Commercial - Knowunity GmbH
Anna Krebs verantwortet das B2C-Marketing (um Schüler:innen zu erreichen für Knowunity) sowie die B2B-Partnerschaften. Mit ihrer umfassenden Erfahrung darin, die Gen Z gezielt zu erreichen, bringt sie wertvolle Insights in...

Frequently asked questions

Everything you need to know about dates, tickets, travel and the programme of the TALENTpro Expofestival at a glance. Your question is not here? Feel free to get in touch.

TALENTpro 2027 takes place on 9 and 10 June 2027 at the MTC world of fashion (Lilienthalallee) in Munich. Two days of recruiting, employer branding and networking in the heart of Munich.

TALENTpro is the #1 event for recruiting and employer branding in the German-speaking market. As an expofestival it brings together three worlds: a trade fair with exhibitors and solutions, a high-quality stage programme with experts, and plenty of room to network.

TALENTpro is made for everyone who attracts and hires talent for their organisation: recruiters, talent acquisition managers, HR leaders, employer branding and recruitment marketing teams, and active sourcers. Whether corporate, mid-sized or start-up, you will find ideas, tools and contacts here.

You can book your TALENTpro 2027 ticket directly online on our ticket page, where you will find all current prices and categories. It is best to secure your ticket early, as the popular allocations sell out quickly.

Doors open at 9:00 am. Use the time to explore the venue or connect with the first attendees. The programme itself starts promptly at 9:20 am.

Two hands-on days await you: talks from leading recruiting and employer branding experts on several stages, interactive formats and meetups for networking, and a trade fair with exhibitors, tools and services for talent acquisition. We publish the full programme on the website on an ongoing basis.

Would you like to present your brand, products or employer branding at TALENTpro? As an exhibitor or partner you reach exactly the recruiting and HR audience you are looking for. Use the “Become an exhibitor” section to send us your enquiry and we will get back to you with all the details.

The venue, MTC world of fashion, is located on Lilienthalallee in the north of Munich and is easy to reach by public transport and by car. For parking, use the neighbouring Motorworld München car parks right next door. You will find the detailed route description on our “Daten & Fakten” page.

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