Vom Geschichtenerzählen zum Geschichterleben: Warum Employer Branding Erlebnisse braucht und nicht nur Botschaften

10:00 AM - 10:15 AM | 06/18/2026 - Meet-ups - TALENTpro Expofestival 17. & 18. Juni 2026

Beim Employer Branding ging es lange Zeit darum, die richtige Geschichte zu erzählen. Doch in einer Welt, in der Talente Ihre Unternehmenskultur erst glauben, wennn sie diese erlebt haben, reicht Storytelling nicht mehr aus. In diesem Meetup untersuchen wir den Wandel von der Kommunikation hin zum Erlebnis und wie Unternehmen ihre Arbeitgebermarke so gestalten können, dass die Menschen sie nicht nur hören, sondern wirklich leben und spüren.

Johan Driessens

Emplyoer Brand Strategist - tHRibe.Builders

Frequently asked questions

Everything you need to know about dates, tickets, travel and the programme of the TALENTpro Expofestival at a glance. Your question is not here? Feel free to get in touch.

TALENTpro 2027 takes place on 9 and 10 June 2027 at the MTC world of fashion (Lilienthalallee) in Munich. Two days of recruiting, employer branding and networking in the heart of Munich.

TALENTpro is the #1 event for recruiting and employer branding in the German-speaking market. As an expofestival it brings together three worlds: a trade fair with exhibitors and solutions, a high-quality stage programme with experts, and plenty of room to network.

TALENTpro is made for everyone who attracts and hires talent for their organisation: recruiters, talent acquisition managers, HR leaders, employer branding and recruitment marketing teams, and active sourcers. Whether corporate, mid-sized or start-up, you will find ideas, tools and contacts here.

You can book your TALENTpro 2027 ticket directly online on our ticket page, where you will find all current prices and categories. It is best to secure your ticket early, as the popular allocations sell out quickly.

Doors open at 9:00 am. Use the time to explore the venue or connect with the first attendees. The programme itself starts promptly at 9:20 am.

Two hands-on days await you: talks from leading recruiting and employer branding experts on several stages, interactive formats and meetups for networking, and a trade fair with exhibitors, tools and services for talent acquisition. We publish the full programme on the website on an ongoing basis.

Would you like to present your brand, products or employer branding at TALENTpro? As an exhibitor or partner you reach exactly the recruiting and HR audience you are looking for. Use the “Become an exhibitor” section to send us your enquiry and we will get back to you with all the details.

The venue, MTC world of fashion, is located on Lilienthalallee in the north of Munich and is easy to reach by public transport and by car. For parking, use the neighbouring Motorworld München car parks right next door. You will find the detailed route description on our “Daten & Fakten” page.

paper plane

Newsletter

Get the latest news surrounding the TALENTpro Expofestival delivered straight to your inbox

By clicking the "Subscribe" button, you confirm that you have read and accept the Terms and Conditions and Data Protection Regulations.

paper plane

Find your dream HR job.