Alles auf Anfang: Wie BarmeniaGothaer in der Fusion EVP, Employer Brand, Karriere-Website und ATS neu gebaut hat.

9:20 AM - 9:50 AM | 06/17/2026 - HRM.de Stage - TALENTpro Expofestival 17. & 18. Juni 2026

Wenn zwei starke Traditionsversicherer fusionieren, entsteht nicht automatisch ein neues Wir; es prallen Kulturen und Systeme aufeinander. Im Case zur Fusion der BarmeniaGothaer erfährst du, wie wir von der gemeinsamen EVP über die Entwicklung der neuen Employer Brand und Bildwelten bis hin zu Karriere-Website, dem Stellenportal und der Implementierung des neuen ATS vorgegangen sind. Ihr erlebt ehrlich, wo es geruckelt hat, mit Schleifen und Stolpersteinen.

Alexander Hohaus

Head of Employer Branding & Talent Marketing - BarmeniaGothaer
Alexander Hohaus ist Head of Employer Branding & Talent Marketing bei der BarmeniaGothaer. Seit über zehn Jahren gestaltet er mit Leidenschaft die strategische Arbeitgeberpositionierung, Talentkommunikation und Nachwuchsgewinnung. Sein Fokus liegt...

Frequently asked questions

Everything you need to know about dates, tickets, travel and the programme of the TALENTpro Expofestival at a glance. Your question is not here? Feel free to get in touch.

TALENTpro 2027 takes place on 9 and 10 June 2027 at the MTC world of fashion (Lilienthalallee) in Munich. Two days of recruiting, employer branding and networking in the heart of Munich.

TALENTpro is the #1 event for recruiting and employer branding in the German-speaking market. As an expofestival it brings together three worlds: a trade fair with exhibitors and solutions, a high-quality stage programme with experts, and plenty of room to network.

TALENTpro is made for everyone who attracts and hires talent for their organisation: recruiters, talent acquisition managers, HR leaders, employer branding and recruitment marketing teams, and active sourcers. Whether corporate, mid-sized or start-up, you will find ideas, tools and contacts here.

You can book your TALENTpro 2027 ticket directly online on our ticket page, where you will find all current prices and categories. It is best to secure your ticket early, as the popular allocations sell out quickly.

Doors open at 9:00 am. Use the time to explore the venue or connect with the first attendees. The programme itself starts promptly at 9:20 am.

Two hands-on days await you: talks from leading recruiting and employer branding experts on several stages, interactive formats and meetups for networking, and a trade fair with exhibitors, tools and services for talent acquisition. We publish the full programme on the website on an ongoing basis.

Would you like to present your brand, products or employer branding at TALENTpro? As an exhibitor or partner you reach exactly the recruiting and HR audience you are looking for. Use the “Become an exhibitor” section to send us your enquiry and we will get back to you with all the details.

The venue, MTC world of fashion, is located on Lilienthalallee in the north of Munich and is easy to reach by public transport and by car. For parking, use the neighbouring Motorworld München car parks right next door. You will find the detailed route description on our “Daten & Fakten” page.

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