Job Branding – der Ausweg aus der Employer Brand Falle

1:05 PM - 1:35 PM | 06/05/2025 - Content Stage 2 - TALENTpro Expofestival 4. - 5. Juni 2025

Recruiting-Boost “Job Branding”
Während das Employer Branding die Alleinstellungsmerkmale und Attraktivitätsfaktoren eines Arbeitgebers in den Fokus rückt, steht beim Job Branding die konkrete Vakanz im Mittelpunkt. Während Employer Branding sich um allgemein gültige Werbebotschaften für ein Unternehmen als Arbeitgeber bemüht, wird Job Branding konkreter. Job Branding ist die Neuinterpretation des Stellenanzeigenthemas, das bei Ihrer Zielgruppe keine Fragen offenlässt. Die Stellenanzeige wird zur Landingpage – zur Karriereseite für genau diesen einen Job. Hyperpersonalisiert und maximal differenziert für eine optimale Ansprache, eine hohe Conversion und passende Kandidaten.

Udo A. Völke

Vorstand - Raven51 AG
Ich bin Udo A. Völke, Vorstand der Raven51 AG und verantwortlich für die Bereiche Talent Attraction, Employer Branding, HR-Marketing, Consulting sowie digitale Plattformlösungen. Seit über 25 Jahren begleite ich Unternehmen...

Frequently asked questions

Everything you need to know about dates, tickets, travel and the programme of the TALENTpro Expofestival at a glance. Your question is not here? Feel free to get in touch.

TALENTpro 2027 takes place on 9 and 10 June 2027 at the MTC world of fashion (Lilienthalallee) in Munich. Two days of recruiting, employer branding and networking in the heart of Munich.

TALENTpro is the #1 event for recruiting and employer branding in the German-speaking market. As an expofestival it brings together three worlds: a trade fair with exhibitors and solutions, a high-quality stage programme with experts, and plenty of room to network.

TALENTpro is made for everyone who attracts and hires talent for their organisation: recruiters, talent acquisition managers, HR leaders, employer branding and recruitment marketing teams, and active sourcers. Whether corporate, mid-sized or start-up, you will find ideas, tools and contacts here.

You can book your TALENTpro 2027 ticket directly online on our ticket page, where you will find all current prices and categories. It is best to secure your ticket early, as the popular allocations sell out quickly.

Doors open at 9:00 am. Use the time to explore the venue or connect with the first attendees. The programme itself starts promptly at 9:20 am.

Two hands-on days await you: talks from leading recruiting and employer branding experts on several stages, interactive formats and meetups for networking, and a trade fair with exhibitors, tools and services for talent acquisition. We publish the full programme on the website on an ongoing basis.

Would you like to present your brand, products or employer branding at TALENTpro? As an exhibitor or partner you reach exactly the recruiting and HR audience you are looking for. Use the “Become an exhibitor” section to send us your enquiry and we will get back to you with all the details.

The venue, MTC world of fashion, is located on Lilienthalallee in the north of Munich and is easy to reach by public transport and by car. For parking, use the neighbouring Motorworld München car parks right next door. You will find the detailed route description on our “Daten & Fakten” page.

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