Vita

With nearly two decades of experience in employer branding, Dragoș Gheban is one of the leading voices shaping how organizations attract and engage talent in Central and Eastern Europe. As Managing Partner at Catalyst Solutions, he has guided hundreds of employers in defining their EVP, designing impactful communication strategies, and building authentic connections with candidates. Under his leadership, Catalyst Solutions has developed some of the region’s most influential employer branding initiatives — including the Most Desired Employers study and the Employer Branding Conference (EBcon) — empowering companies to turn data and insights into a true competitive advantage. Dragoș’s approach stands out for blending creativity with analytics. He believes employer branding should be measurable, strategic, and deeply human — moving beyond impressions to focus on awareness, consideration, desire, and application across the full talent journey. Catalyst Solutions is a proud member of the European Association of Employer Branding Agencies (EAEBA), connecting Dragoș and his team with Europe’s leading EB experts and international best practices. Those who work with him describe Dragoș as a passionate builder of ideas and communities — someone who doesn’t just talk about employer branding, but lives it, helping organizations turn their culture and purpose into their greatest advantage in the race for talent.